In the dynamic audiovisual market, we find a convergence of linear television channels and streaming platforms, along with the vital role of content producers. These producers are responsible for content creation, sale, and production.
Within this dynamic market, the productivity and success of a producer's content pipeline are heavily reliant on the talents of their creative team. They conceive and develop new content formats, then pitch and sell them to broadcasters or streamers. TV formats, in particular, play a significant role, accounting for a substantial portion of the production sector.
This dedicated course, developed in partnership with experts from Banijay - the leading global content creation company in the entertainment industry - focuses exclusively on TV format creation. Its primary objective is to develop both academic and professional skills. Participants learn about creativity, project management, marketing, and legal aspects. They also gain knowledge of the international content market, format awareness, responding to creative briefs, and perfecting the art of pitching ideas and creating compelling trailers.
The overarching goal is to equip individuals with the skills required to create, develop, and market unscripted formats effectively, catering to the demands of broadcasters in a constantly evolving audiovisual landscape.
