MSc Affluencers & Luxury business

The Affluencers & Luxury Business MSc is a global research & innovation program where "Affluencers" are analyzed through a scientific approach and a multidisciplinary course work  (artificial intelligence, deep learning, predictive, nowcasting, semantic web, customer analysis, behavioral economics, emotions.)

Upon completion of the program, students will understand affluencers in their cultural and digital environment, evaluate their impact on the luxury industry, and identify trends. Joining forces with luxury industry experts and a solid network of partners, the program combines AI and elaborate effective go-to-market strategies for brands and investors based on the latest behavioral economic research.

Academic program based on three pillars:

Digital Business

Understand and identify the latest business models generated by new digital platforms, as well as the ecosystem and affluent millennial players.

Data Science

Identify, extract and use valuable online data to design and conceptualize new business models for the luxury industry, through a scientific interdisciplinary approach (artificial intelligence, deep learning, predictive, nowcasting, semantic web, customer analysis, behavioral economics, emotions.)

Entrepreneurship

Innovate and bring value to the luxury ecosystem through an entrepreneurial approach to new trends and challenges generated by the emergence of affluencers.

• IDENTIFY affluencers and their ecosystem
• DETECT weak signals and trends
• UNDERSTAND the "new normal" and digital related emotions
• PREDICT future consumer behavior
• CREATE go-to-market strategies

The Affluencers & Luxury business MSc courses are taught at both our Georges Méliès Campus, and our new Bastide Rouge campus in Cannes, home of the world's largest film festival.

Inaugurated in March 2021, our 4,200m² Bastide Rouge campus is located along Avenue Francis Tonner in La Bocca .  It includes a university center and a business center, a 12-screen movie theater complex and student housing providing 140 apartments.

The iconic Cannes convention center, Palais des Festivals et des Congrès, has an overall space capacity of  88,000m², including 35,000 m² for exhibitions, and 15 auditoriums, ranking Cannes as the second destination for business tourism in France. It welcomes approximately 300,000 congressmen annually and holds 40 to 50 international professional events.

Renowned for its innovative training offerings and high-level research centers, Université Côte d'Azur ranks among global elite universities in the field of content creation.  Its key factors of attractiveness include competitive goals and commitment.

The city of Cannes has created unique dynamics between tourism, entertainment, luxury, trade shows and festivals, making it a popular destination for affluencers.  As part of its economic development strategy, local support ensures project sustainability and integration.

Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty executives. It provides companies with the tools and intelligence they need to optimize their creative assets and execute powerful brand amplification programs, while measuring and benchmarking their brand performance. Launchmetrics's intelligence empowers such companies to grow their business and streamline their process, keeping a strong focus on profitability, accountability and efficiency, while enabling quick decision-making essential to enterprise agility.