MSc Affluencers & Luxury business


Technology & innovation are shaping the future of luxury influencing experiences, products & processes.
Luxury brands are acknowledging that they must engage with their affluent consumers in new ways. To achieve this, luxury fashion brands have leveraged on social media to gain massive publicity, widespread acceptance, achieve brand loyalty and most importantly reach the millennials and generation Z. 
Engage in an interdisciplinary and international approach to combine data, economical behaviour and marketing to understand :

  • How luxury fashion and lifestyle brands can leverage technology to reach an emotional level
  • Leverage online channels to connect with the new luxury customer
  • How technology is helping luxury brands gain traction
  • How to use influence marketing in the luxury niche as mankind moves into the future to anticipate the norm in a post-covid world


Application are closed for 2021-22.
Opening for 2022-23 in January 2022.



The Msc Affluencers & Luxury Business is a global research & innovation program that targets the analysis of  "Affluencers" through a scientific approach that combines several disciplines (artificial intelligence, deep learning, predictive, nowcasting, semantic web, customer analysis, behavioral economics, emotions). 

Students will be prepared to understand affluencers in their cultural and digital environment, evaluate their impact on the luxury industry, detect tendencies via AI and elaborate effective go-to-market strategies for brands and investors on the basis of the latest behavioural economics research, luxury industry expertise and a solid network of partners.

The academic program features three pillars:

Digital Business

Digital marketing
Digital marketing

Understand and identify the new business models generated by the new digital platforms as well as the ecosystem and players operating in the aflluents millenials sphere.

Data Sciences

Data science
Data science

Identify, extract and exploit valuable data available online to design, imagine new business models for the luxury industry through a scientific approach that combines several disciplines (artificial intelligence, deep learning, predictive, nowcasting, semantic web, Customer Analysis, behavioral economics, Emotions).



Address new trends and challenges generated by the emergence of affluencers with an entrepreneurial approach to innovate and bring value to the luxury ecosystem.


  • IDENTIFY affluencers and their ecosystem
  • DETECT weak signals and trends
  • UNDERSTAND the "new normal" and digital related emotions
  • PREDICT future consumer behavior
  • CREATE go-to-market strategies



The Msc Affluencers & Luxury business is fortunate to be housed in one of the most iconic locations on the French Riviera.
Our students will be able to study in the location of the world's largest film festival, the Palais des Festivals et des Congrès in Cannes. Located on the west side of the famous La Croisette, this long promenade between the beach and the city, lined with palm trees and pines has become one of the most famous boulevards in the world.

With its 88 000m² built with 35 000 m² net of exhibition areas and its 15 auditoriums, the Palais des Festivals et des Congrès, places Cannes as the second destination of business tourism in France. The Palais welcomes every year approximately 300 000 congressmen around 40 to 50 international professional events.

In addition, some of the courses will also take place on the Bastide Rouge university campus of more than 4,200m², which will be inaugurated in March 2021 in Cannes. This new campus in Cannes is located along the Avenue Francis Tonner in La Bocca and includes a university center associated with a business center, a 12-screen cinema complex and a student residence of 140 apartments.


Université Côte d'Azur - Logo
Université Côte d'Azur - Logo

University of Cote d'Azur, recognized for its innovative training offer, its high-level research center that aims to strengthen its competitiveness and its attractiveness in order to place itself among the elite of world universities in the specific sector of content creation.

Ville de Cannes
Ville de Cannes

The city of Cannes presents a unique combination of interactions between tourism, entertainment, luxury, trade shows and festivals that brings together all the criteria of attractiveness for the Affluencers. Territorial support ensures the sustainability of the project and makes it part of an economic development strategy.

Lauchmetrics - LOGO
Lauchmetrics - LOGO
Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty executives and provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs while measuring and benchmarking their brand performance. Launchmetrics' intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision-making required for agility.